Smart Facebook Advertising
Here we will give you 5 tips on how to set up and run a successful Facebook advertising campaign. Advertising is a great way to get your brand in peoples faces, sell products or simply bring awareness to a cause you may have. Using Facebook to serve ads can be complex and hard at times but these 5 tips will help you get on your way to Facebook advertising success. Lets start by taking a look at the steps necessary in order to advertise on Facebook.
Tip # 1
You will need a Facebook account. This is a simple process that can be done simply by providing your Name, mobile number, date of birth, gender and a password you wish to use. In order to create an ad, pages and manage setting you will need to link everything to a personal Facebook page. This page in essence is you.
Once you have a personal account you can create an ad account that will be used serve ads you create. You will need to provide a means of payment and my suggestion is linking a PayPal account to it. Here is a link to creating an ad account and accessing the business manager. with a buiness manager and ad account you can start creating and serving ads on the Facebook and partner network including but not limited to Instagram. This will help you reach thousands if not millions of people depending on how much of an advertising budget you have to spend.
Creating a business page. You can create a separate business page on Facebook that will highlight your business, products and information you wish to advertise. This is perfect for driving people to your page using ads. You can populate your page with information, pictures, video, posts and so much more. A business page is a perfect way to gain followers and likes and keep potential customers informed and up to date about you. We recommend high def creative pictures that will grab the viewers attention.
Creating your first ad. You will want to have media available to use like pictures, graphics or even video. Here is a great design company that can create media for you. Once you have media you wish to use you will need information pertaining to your ad like product description, catch phrases, important numbers and facts. Do not use media like a picture that contains 20% plus text of that picture as it will be rejected. Small text or logo is fine. All information will be typed into your ad so pictures should be at least 80% picture. Please read over the Facebook advertising policies here to get an understanding of what you can and cannot do. Violation of terms will result in your ad being rejected and possibly your account being deleted.
Targeting a location. You want to get the most bang for your buck so targeting a location is important. Why advertise to people in Halifax when your products are only available in Calgary. It is best to start small and expand out until you have a good hang of FB ads. You can target age, locations, and interests. People who are interested in products similar to yours will be more likely to want to buy.
We have just began to touch base on all the wonderful things Facebook advertising has to offer. These are 5 simple tips to get you started and on your way. If you are interested in learning more you can now purchase 5 more tips to help you succeed with online ads for Facebook. A cost and effective way to help your business grow and sell products. Learn 5 more great tips.
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